About

About ULTIMATE London City Guide

ULTIMATE London City Guide is an independent guide for visitors to London, United Kingdom. We publish 18 curated lists: restaurants, cafés & tea, bars & pubs, hotels, sights, museums & arts, parks, walks, shopping, health, property, new developments, luxury cars, getting around, north of england, east of england, south of england and west of england. We start in central London: Soho and Covent Garden, Mayfair and Marylebone, Westminster and St James’s, and the City of London and Southwark, and will add more neighbourhoods and trips beyond the city.

Our editor

Jai Michael is Editor-in-Chief of the ULTIMATE City Guides. With more than 25 years in the media industry, he founded ABSOLUTE brighton and London TV, and has worked with leading luxury brands around the world.

How we choose

Our lists draw on local knowledge and official sources, and every place is checked against maps and its own website. MICHELIN stars are quoted only from the MICHELIN Guide Great Britain & Ireland 2026. We look for quality, character and a genuine sense of London.

Before you go

Opening hours, prices and booking rules change often. Please check directly with each place before you visit. Prices are in pounds sterling; our price guides run from £ (budget) to ££££ (top end).

For venues

Run a venue in London and spotted something to update? We review our lists regularly and welcome corrections.

Photo credits

The ULTIMATE letter

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